Since its creation in 1984, boboli has been a restless child, its desire to grow only equalled by its zest for discovery: new experiences, new goals, new horizons. These pages are an invitation to meet the boboli gang and join in with this restless desire to keep growing, keep vestigating, keep discovering the fascinating, surprising, infinite worlds of kids and fashion.
Since launching boboli in 1984, we haven’t stopped investigating, exploring new trends, new designs, new markets. We are curious by nature... JUST LIKE BOBOLI KIDS!
WE ARE RESTLESS
We look for talent, the best professionals, and believe in new technologies. You will find us in the best international multi-brand stores, in the best locations, with exclusive shops.
BOBOLI IN 10 FACTS
1. Over 30 years of history.
2. Headquarters in Barcelona (Llinars del Vallès).
3. 100% family-run.
4. Control of 100% of the value chain:
Our own designs, prototypes, production and logistics, sales and retail.
5. Present in 50 countries.
6. More than 1800 clients (franchises, departament stores, multi-brand stores).
7. More than 150 exclusive boboli points.
our own shops and franchises, shop-in-shop and corners.
8. 2 collections a year.
9. 6 product lines.
10. More than 700 styles a season.
WE ARE IMAGINATIVE
Our collections are full of colour, vitality and joy; full of innovation, fun and modernity – a unique style for kids with bags of personality. Own exclusive designs, comfortable, functional and durable that grow with the children through their childhood.
Wide collection with variety of fabrics, colours, embroideries, prints…
2 collections per year with 6 lines: New Born, Baby, Kids, Acqua, Soft and Chic.
WE ARE FULL OF ENERGY
We transmit that energy. We act globally, in all areas of communication:
more than 5% of our turnover is invested in marketing and communication.
WE ARE EVERYWHERE
We take part in the most important trade fairs in the sector, showing our clothes on the greatest catwalks in kids’ fashion:
PITTI BIMBO (Firenze)
080 BCN (Barcelona)
ENK NY (New York)
WE DON'T STOP GROWING
We are in the best specialized childrenswear wholesale shops and retail is our speciality.
We are growing just like kids do: this is the goal of our network of shops and points of sale. Whether through our own shops, our franchises, or our presence via corners and shop-in-shop areas in department stores, boboli has developed and exclusive “retail concept” so that shops provide the best showcase of the boboli style, which is taking off in more than 50 countries.
Our interior design, architecture and visual merchandising team works continually to improve and optimize each one of our shops... The two fundamental pillars of our retail concept are:
Wholesale Shops throughout the world.
Exclusive shops (franchises and our own) in the best streets and shopping centres.
Shop-in-shop y Corners en department stores.
Yes, we’ve got loads of great friends all overthe place, in Spain, Portugal, France...on Facebook, Twitter, Pinterest, Instagram and Youtube!
We share our interests and our curiosity with them... and we love to give them presents, propose new ideas and discover things together.
That’s boboli Club, more than 190.000 friends that follow us and receive our newsletters, exclusive offers…